310-LOAN's Facebook Page Surpasses 100 Fans

Online marketers in all fields are adapting to the new opportunities and challenges of promoting their brand in the era of Web 2.0 and online social networking. On May 30th, 310-LOAN launched the latest version of its website and took its own leap into this new and relatively unknown marketing medium with the 310-LOAN Facebook page. The page contains payday loan blog content from Advance View, 310-LOAN's first foray into video (previously posted here), a discussion board, general information about the company and links to their online application form. So far, the page has generated more than 100 fans and over 1300 page views.

It is difficult to know how 310-LOAN's experience compares to other financial service pages on Facebook because there is not a lot of data available for public consumption; nonetheless, it has generated some significant traffic in its first month. I will keep you posted on any other interesting developments in the field of payday loan marketing - it provides a nice break from all the legislation-related posts :)

Ever get hit by an unexpected bill?

It has been a quiet week on the payday loan front in Canada, despite a flurry of activity south of the border. Later in the month industry watchers will be interested to see if the Manitoba Court of Appeal will grant leave to The Cash Store to appeal the Manitoba Public Utility Board Order 39/08. I am also curious to find out who Ontario will appoint to its advisory board that will be responsible for recommending a cap on the cost of payday loans in that Province. Finally, committee hearings will continue in Toronto regarding Ontario's payday loan legislation. So there should be more interesting news to digest in the not too distant future. In the meantime, for some light entertainment, I thought I would share 310-LOAN's latest marketing efforts, a video ad that will be debuting later this month on 411.ca. Enjoy!