Good Read: "Check Cashers, Redeemed"
I just had the pleasure of reading a very interesting and thorough article on the alternative financial services sector in California published in The New York Times Magazine: Check Cashers, Redeemed by Douglas McGray. It chronicles the life of Nix Check Cashing, growing from its humble beginnings as a service offered to customers of Tom Nix's father's delivery business in the early '70s to the largest check casher and payday lender in California, sold last year to Kinecta Federal Credit Union.There are many interesting aspects to this article and I won't go into all of them, but there are two I would like to highlight. First, the purchase of Nix by Kinecta is a rare foray into alternative financial services by a mainstream bank or credit union. They have taken the novel approach of placing Kinecta kiosks in Nix locations and have continued, with some variation, Nix's check cashing and payday loan services. They have also kept owner Tom Nix on board as an executive.
The second piece that I wanted to pass on was some of the data and commentary on why customers in California, and the broader United States, choose payday loans and the banks' relationship to this product's success:
"In the late 1980s, when a few check cashers started to accept postdated personal checks and advance cash for a fee, Nix thought it was a sleazy scheme. He thought so even after California legalized the practice in 1997. 'I didn’t want to be a loan shark,' he told me. 'But the reality is, customers wanted it.' He told (Kinecta president and CEO, Simone) Lagomarsino why. A bounced check, a fee to reconnect a utility, a late-payment fee on your credit card, or an underground loan, any of those things can cost more than a payday loan. And then there are overdraft charges. 'Banks, credit unions, we’ve been doing payday loans, we just call it something different,' Lagomarsino says."The article also includes some staggering trends on the direction that bank and credit card fees have been heading recently:
"Bank of America took heat earlier this year for more than doubling the interest rate on some credit-card accounts, even if the cardholder pays every bill on time. Banks, meanwhile, have nearly quadrupled their fee income in the last decade, according to the F.D.I.C., while credit-card late charges and over-limit charges have nearly tripled. Fees imposed on customers for temporarily overdrawing their accounts — by accident or on purpose — have been particularly lucrative; banks made $25.3 billion in 2006 on overdraft-related fees, up 48 percent in two years, according to the Center for Responsible Lending."While McGray draws a clear connection between the cost of bank fees and credit cards and the rise of check cashing and payday loans, he does not gloss over some of the trouble spots within the alternative financial services sector. He talks about the high cost of over use of check cashing and payday loans and speaks to customers who are well aware that their choice is not a cheap one. In the end, he demonstrates how the banks have failed to serve an entire segment of the population and how companies like Nix have stepped in to fill the void, with unparalleled service, openness and transperency, and a mission to do whatever it takes to say yes to their customers.
With their acquisition of Nix, it seems like Kinecta is making it pretty clear that they get it. They realize that mainstream financial services companies have missed the boat on a segment of the population and they are counting on people like Tom Nix to help them figure out how to win them back.
Labels: Media_Coverage

